Advanced point-of-sale systems are much more than payment processors. They are sophisticated pieces of machinery that can help you manage your business with the right features. Some systems come with those features automatically, and some require you to add on certain features to the basic system.
Here are a few of the value-added options you might want to consider for your business:
A shopping cart allows customers to purchase multiple items online easily. Without the shopping cart, customers have to buy items individually, which means that they also have to enter their personal information and payment details each time. People are more likely to abandon your site and buy the items in one single purchase from another site — even if you have better prices. Add a shopping cart to your system to make purchasing easier on customers and to increase your sales.
Rewards and Loyalty Programs
Rewards and loyalty programs also help you to grow sales by giving customers an extra reason to return to your store (or website). You might give customers a free item after they buy that item a certain number of times, or you might set up a system that awards points for each purchase to earn a free item. You can also create a program that gives a certain discount on purchases.
Your POS system is already managing purchases, so why not have it manage your inventory also? The right software can track what you sell and compare it against what you already have in stock. It can then order stock as needed to keep what you need on hand to meet demand.
Merchant Business Analytics
The right software can also give you valuable information about your sales, such as the type of items that are selling best and the times that you get the most business. You can also use analytics to find out which of your marketing campaigns are working best.
Get the most value from your POS system with the right features. Try out some of these features to see how they can benefit your business.