Mistakes You Shouldn’t be Making

Mistakes are not anything we want to spend time on, and even when we realize one has been made, most people would prefer to just acknowledge it and move on. There is a way you can avoid ever making another mistake again. All you have to do is nothing. that’s right, the only way you can make a mistake is by trying. In other words, mistakes come with the deal of all productivity. Some are more significant and some are nominal. What lies waiting on the other side of every mistake is a chance to start over or regroup, and within every mistake there’s an excellent lesson to be learned, which becomes easily committed to memory, due to the pain of the mistake. Most people would prefer to be the one to discover their own mistakes, as it’s not as painfully embarrassing as when a coworker happens to point it out to us. A lot of important information we use in technology comes from costly mistakes that our predecessors made in paving the way for us. We have no more immunity than they did, when it comes to other mistakes we might be likely to make. And so it goes.

The Big Reveal

Of course, the worst kind of mistakes are the ones that cost money, and a horrible truth to face is when you’ve invested in equipment and/or technology for your business, only to find out too late that you purchased the wrong stuff. It’s unlikely that anyone purchasing a POS system for their business doesn’t experience a degree of prepurchase and postpurchase fear. It would seem unnatural to not have a little tug of your conscience or self doubt. These are actually healthy, and show our humanity. The problem would be if you let such feelings prevent you from moving ahead with integrating this important technology into your operations. Buying POS software is a sizeable investment, capable of greatly impacting the future of your business. Most consumers have no idea of just how many POS systems there are to choose from. Each one is different, and there can be so many considerations for so many components that anyone could become overwhelmed and confused. No matter what – Don’t allow anxiety to force you into a hasty purchase. Take your time, and make sure you know what you’re buying, and that it is what you need. The following are some of the mistakes you should not make.

Never Buy POS Hardware First

Entering into POS technology is unlike most other ventures. It would be perfectly warranted and acceptable to go out shopping for a Sony Playstation 4 and then later going shopping for games to play on it. You could buy a house first, before buying furniture for it. Buy a vacuum cleaner before you buy accessories to go with it. Buy the bed before you buy the bedding linens and spread. Not so, with transitioning to a POS system, as the area where you’ll find your operational needs best addressed will be in the software. If you conduct the proper search and study up on the different forms of software for your particular needs, finding hardware to support it will be a breeze. Choose your hardware first, and then, you will be met with wall after wall, a pitiful limit to what you can accomplish and the way it’ll be used. Additionally, each different software program will offer restricted compatibility to a specific type of printer, scanner, card reader, cash drawer and more. Most software is designed for a specific version of Windows, MAC Linux, Unix, etc. Buy your POS software, then get the most highly recommended hardware and operating systems you can afford.

Who You Talkin’ To?

Don’t make the common mistake of confusing a computer consultant with a POS technology wiz. Most are NOT. They’re unqualified to make decent recommendations for your business. Not to undervalue computer consultants, who are excellent resources when it comes to computers, hardware and even networking. That’s what they do, and what they’re trained and authorized to do. Talk can be cheap – especially when someone stands to lose and gain nothing. Try asking one to tell you how many different types of POS systems there are, and you’ll get a good idea as to his or her scope of POS knowledge. Even someone with their own POS experience is not qualified to direct your purchase for the specific needs of your business.

Inside the QR Coding

What began in 2002 as a Japanese collaboration among network carriers to come up with some innovative hacks for the newly introduced mobile phone cameras. What emerged was the top impressor of a method that turned the camera app of a mobile phone into a scanning device that would ferry encoded info, like URLs straight to the mobile Internet. Shift forward 14 years to the universal recognition of QR codes by Japanese mobile phone users and others, the world around, currently opting for their mobile phones over any PCs for web-surfing. And if you have not noticed, QR codes R us – being in that they are prominent fixtures everywhere, on labels, signage, packaging and vending machines, just to name a few locations. And truly, the modernday direction in which we are rapidly ascending is set to be a QR code user’s insider way to know the dirt anything and everything, with a quick scan of the odd looking square, always somewhere present within the graphics.

Contained Within the Coding

The Insider info contained in QR coding conveys an unlimited array of info, based on details built into the design. With a mindset to seek QR codes out, anyone will be amazed by exactly how many have been out there, going virtually unnoticed to the masses – till now. These little buggers are inclusions on pages, packages, insides, outsides and on the machines and other vending vessels used to supply them to consumers. It’s quickly becoming a scanner’s market, where without QR scanning capabilities, the scanless few will simply be left with untold questions – and not sufficient info to even begin to know how to interpret and respond to the info within the coding.

Where QR Coding is, but Not Where it Will Eventually be

With easy add-on mobile software to transform most mobile devices into scanners, the distinctive QR codes can be found everywhere there is human traffic. Take the posters advertising events, goods and services that you encounter everywhere you go. Scanning the QR code might link you directly to showtimes, locations, specials and directions to theatres showing certain movies. Included within the coding could be an almost infinite array of facts and connections regarding the movie or the theatre. And there is just something so way far beyond 2D-evoking power when it comes to QR technology that is marvelously brilliant by design, alone. Simply put, it works.

The Journey

It all began with those linear barcodes we all accept and expect, though there was a time…well, regardless, they have become “old school” now. Next, 2D symbols included two versions, with more efficient data encoding using less space. These are PDF417 and QR, or “Quick Response” coding, utilizing dark elements against a light background. Surprisingly, QR Code was introduced in 1994. It can encode over 7,000 characters in one symbol, around 1/10 the size of a barcode.


There are distinguishing marks at three corners of the QR symbol, making it easy to find and decode by a special reader from any angle and rapidly dubbed iQR Code offers greater capacity within less space.

QR Code as Art

With imaginative colors and attractive symbols, now QR coding can include a link to the designer’s info. And what’s to come? Only the most imaginative minds can venture, but the possibilities could include clothing, housing, vehicles and accessories that, when scanned, would communicate the unspoken to those with scanners and access.

How Thermal Receipt Paper Can be One of Your Best Marketing Tools

Now, before you move your cursor back to the subject line bar, take some time to fathom the possibility that there could be some spot-on insider tip contained and shared here, that just might represent unfathomable progress for your business, in the seemingly oddest of ways. Regardless of how you arrived here, consequently presented with such a unique (go ahead and say it: “crazy”) title, you would be remiss to simply disregard the value of a read. Pass it by, or take advantage of a hidden, but highly effective marketing tool which you can tap into directly, for stupendous rewards and longevity! Got a minute? Read on.

More Than Before

There might have been a time when thermal receipts were presented to consumers as their guaranteed “proof of purchase” for all the possibly necessary reasons. Such limited receipt capabilities were set prior to our modernization, with POS printers that are able to print out fully-customized everything – from text, to images and messages. There is a whole world of possibilities awaiting savvy business owners, for a somewhat subtle, yet profoundly effective (and virtually free) marketing resource. Surprisingly, most business owners are unaware of the power contained within that little roll of thermal receipt paper to advance product marketing, engender customer loyalty and take profits to new levels.

Color Matters

There has always been an unspoken power attribution with color that – when employed with conceptual understanding – speaks to consumers on a level that will draw them and increase any associated product awareness, immediately. Talk about branding – with the dynamic of color printing for the receipts your business presents to customers, there is a huge opportunity for taking simple transaction receipts to a game-changing powerhouse of promotion for your business, your brand. In the most effective advertising, color is combined with print to evoke instantaneous, selling connection-enhancements that trigger recall ability. Product recognition happens on a subliminal level, and value retention is impressively engendered. The most current studies regarding the effect of color vs. b&w on memory alone reveal that there is an inherent draw that color produces within the human brain. And in a powerful sympatico dance, the right brain processes colors while the left brain interprets the written word. When presented in unison, there is a subliminal connection made against which all the late night infomercials cannot stand.

Choose Your Receipt Colors Effectively

Although there are always exceptions, the psychology of colors and their influence upon receptors is pretty standard, as studies reveal, with the following findings:
Red. Evokes hunger, appetite and strong emotions. (Note the prevalent use of this color in so many places.) Pizza Hut, McDonald’s, KFC, Wendy’s, Domino’s, TGIFriday’s, Dairy Queen, Coca Cola, Pepsi, IHop, Burger King, Chili’s, CNN and many more…

Orange. Associated with warmth, enthusiasm and passion. A frequently included sale color. Enticing for young children. Fanta Soda, MasterCard, Fedex, Harley Davidson, Shell Oil Co. + others.

Yellow. An optimistic and warm color that is attention-drawing and promotional. Best Buy, McDonald’s, Wendy’s, Hardee’s, Popeye’s, Shell Oil Co, Bojangle’s and Nerf.

Green. Evokes ecology, health and tranquil living. A popular color for natural and health food products. Animal Planet

Blue. Conveys serenity, trust and dependability. Most loved by members of the male population. Know who relies on this particular color? Facebook.Intel, Flickr, HP, American Express and HBO.

Purple. Associated most with wealth, royalty and achievement. Connotes high quality. Hallmark, Yahoo, Fedex, Cadbury, VIVO and SciFy

Pink. Youthful, lighthearted and the prime color for businesses appealing to women. (ok, no comments,) Barbie, Breast Cancer, Mary Kay, Baskin Robbins, T Mobile, Victoria’s Secret PINK, and many more.

Black. No doubt powerful, black is also quite trendy and elegant. KFC, Puma, Peugeot, Kiss, Adidas, Cartoon Network and Linkedin.

Brown. Find comfort, maturity and dependability. A common color associated with outdoor living, organic well-being and wholesome products. All things coffee, UPS and Hershey’s

Color the Paper

Colored paper rolls are a unique way to make your business stand out, too. They offer a distinctive brand-identifier for your business that offers a more affordable option than color printing, and this concept is so new that you will be a leader, for sure. Make sure you refer to the color table above, to convey the image that best represents your image.

Effective Handling of Multichannel Sales with POS Technology

As a growing number of retailers are finding cross-channel selling to be a powerful tool in accessing a much larger expanse of customers — both existing and potential newbies — they’re facing the need to examine the greater realm of strategies for multi-channeling. When properly executed, multichannel operation can effectively open doors that were previously closed for any business, to a new level of growth that is fully sustainable. It may one day become the predictor of any business’ viability within any competitive industry. By adhering to a few basic guidelines, multichannel sales will prove to be a transformative key to the exponential growth of your business.

Across the Board Consistency is Critical

The exact channel where consumers find your brand should be set to reflect the same products at the same prices — whether they are shopping at a kiosk, mobile app, on the Web or at a brick-and-mortar boutique. By providing this level of consistency for your brand’s buyers, you will sustain a good relationship by having matched their expectations. Consumers need to experience the same level of service from all product or service representatives, and they need the assurance that once they decide to make their purchase, they can do so, via any of your channels, without a delay from unavailability. Consider any unmatched customer expectations to most likely tarnish your brand image, and thus impair sales.

A Better Connection through Circumspect Knowledge-Processing

Regardless of the channel or the type of interaction your business has with customers, every channel for sales, and every point of contact with a company representative should include full access to each customer’s data. Included in this should be contact info and purchase history. You’ll help your customers to feel important to you and improve the speed for services rendered. There are multichannel software programs designed to serve as a framework for centralizing customer data and ordering details over a variety of sales channels and more help in processing sales for meeting the demands of your customers.

Deploy the Right Software for Your Business

In beginning, look at different aspects for the right fit. There are some good, key features to look for, like:

  • Expedite sales, service, customer requests and more by using a web-based portal, where all employees can immediately access data from multiple channels all in a consolidated format.
  • Regulate the management of all data on products to be consistent, across the board, from every channel that includes centralized capabilities for pricing and promos, across all channels.
  • Synchronization of inventory to keep all channels updated simultaneously with the same current info and inventory updates that enables cross-channel order fulfillment from store to store, with in-store pickups.
  • Integration provided for suppliers for articulate inventory access and offer more shipping options.
  • Capability to expediently split orders, split delivery destinations and payment options.

When today’s customers can easily find you, and make purchases at their convenience, they will be more likely to return, happily.

There’s Nowhere to Go From Here but Up–Cloud Technology and You

With the advent of cloud computing technology as a mainstream force, the benefits vastly supersede all previous systems. Among its strongest selling points are the means of needed support it provides for software companies. It diminishes or even does away with the requirement of IT staff, and users are assured of being provided with the most recent versions of updated software. Cloud computing effectively produces recurrent revenue while significantly reducing user expense. It greatly reduces piracy, and it resolves practically all previous glitches experienced with system incompatibility issues. All in all, cloud technology has brightened up the horizon for a more streamlined solution. This being said, there is a fly in the ointment, and it’s large enough to raise concerns over resulting ramifications if corrective measures are not put in place asap. Among the top issues are safe asset amortization, level of flexibility and some other security risks.

It’s Where the Big Boys Are Headed

As more and more major forces are heading for the cloud, owners of small to mid-sized retail businesses are considering making the same move, while questioningly hoping that the cloud-based system is truly going to be the all-around best (and safe) move for improving every aspect of their operational management, and not just some. It would seem that as the entire medical industry–hospitals, doctors and all–are trusting the cloud to handle your “HIPAA-protected” medical records, surely the cloud can safely handle the security issues of a small, independently-owned operation. Even the U.S. Dept. of Defense has gone “head in the clouds” for storing data of utmost critical priority. With more than one cloud-based options, specific factors are worth consideration for anyone pondering a win-win cloud-destined migration.

A Look at Cloud Features

While the bigger players within the software industry have been toying with various cloud-based solutions for some time now, they have yet to experience a fully satisfactory level of a selling, cloud-based solution. On the other hand, retailers and service providers within the mid range to smaller operations, with their comparatively limited range of operational tasks are taking off, cloud-bound, and finding an amazing boon to every aspect of what they need for cloud-based POS operational solutions. Conducting adequate research is critical in matching the right cloud solution for any business.

The Savings Are Hard to Ignore

With the significant chasm existing between costs associated with cloud-based vs.on-premise, licensed software, cloud solutions emerge as the clear choice, with “software as a service” (SAAS) model platforms can be implemented with an almost nominal upfront cost, and no subscription fees that must be paid every month, as long as the service continues. Maintenance is handled in the cloud, off-premise, and doesn’t require a disruption to the flow of your business that is normally the case with on-site systems. And the traditional systems require rather large upfront capital, and even then, you’ll need someone with a certain basic understanding of how to manage IT systems to make it work. Upgrades are typically annual, and they come with associated costs, as well. Thanks to cloud technology, a lot of smaller businesses without the capital to invest in an on-premise system are succeeding and growing nicely.

In looking at all the options, there are none without concerns where safety resides. Be assured that the security issue is one that will not rest until satisfactory solutions have been reached. Truly, there is no “one size fits all” answer addressing the type of system that will be ideal for you. There are excellent products in all categories, and your choice should be made thoughtfully and mindfully. And with cloud technology, we can anticipate advancements that will find more businesses looking up for their solutions.

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